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Tips for Real Estate Marketing Newsletters


lee honish - What are you doing on your real estate beat? Have you make a note of it? Great! It's another excellent idea for your newsletter.

leehonish - An actual estate marketing newsletter is a chance for you to be in regular experience of past and current clients, and introduce yourself to future clients. But for your newsletters to be a valuable marketing tool, they must serve a purpose to your readership. Let's look at some techniques for your newsletter.

Supporting your marketing campaign

lee honish - Real estate marketing specialists advise that you have a clear strategy for your newsletter marketing strategy before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters really are a tangible item that will impress readers making use of their physical presence. They can be shared with others, left in waiting rooms, and given out at client meetings. They're also expensive to produce.
Email newsletters are cheaper and less formal. Many individuals disregard email newsletters which are poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients however you should consider what clients will best be served using this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content that's engaging to your readership. However, if writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - come up with what interests customers. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - include the latest data on interest trends, home values, neighborhood statistics.
Listing posts - include a few listings that could be of interest to your prospects. Make sure you include a link of the listings back to your internet site.
Tips - offer some assistance tips like simple projects that can boost curb appeal, keep your drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action needs to be included to invite readers to contact you for some reason being a free home value consultation, comment on your newsletter, or watch a video in your website.

Effective value

This newsletter originates from you but it isn't in regards to you. It should be:

Informative, something your readers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, as if you were speaking directly to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!