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Tips for Real Estate Marketing Newsletters


leehonish - What's happening on your real estate beat? Did you make a note of it? Great! It's another really good idea for your newsletter.

lee honish - An actual estate marketing newsletter is a chance for you to be in regular contact with past and current clients, and introduce yourself to future clients. But for your newsletters to become a valuable marketing tool, they have to serve a purpose to your readership. Let's look at some strategies for your newsletter.

Supporting your marketing strategy

honish - Real estate marketing specialists recommend that you have a clear technique of your newsletter advertising campaign before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters are a tangible item that will impress readers with their physical presence. They may be shared with others, left in waiting rooms, and offered at client meetings. They also are expensive to produce.
Email newsletters are less expensive and less formal. Lots of people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients but you should consider what clients will best be served with this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content that is engaging to your readership. However, if writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - come up with what interests your clients. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - are the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that could be of interest to your prospects. Make sure you include a link from the listings back to your website.
Tips - offer outside assistance tips like simple projects that may boost curb appeal, keep your drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action should be included to invite readers to contact you for some reason just like a free home value consultation, comment on your newsletter, or watch a video on your own website.

Effective value

This newsletter comes from you but it isn't about you. It should be:

Informative, something your potential customers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as if you were speaking right to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!