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How you can Hold a Facebook Contest the proper Way
Every person loves a superb Facebook contest, especially the companies that hold them. Using a Facebook contest, you can quickly promote your brand and its merchandise and solutions. You'll see a jump within the variety of page "likes" and hopefully even a little much more fan engagement. 1 lucky fan gets a prize as well as your company gets much more fans. It really is a win-win.
What most companies never know, even though, is the fact that there is a suitable way and a wrong strategy to hold a Facebook contest. And carrying out it the incorrect way can lead to the removal of the Facebook page.
Facebook does have suggestions in place that deal with contests on your brand page. Ensure that you realize what the guidelines are before you run your next contest or else you can come across your self left out within the cold with no a lot more Facebook web page.
1. All Facebook contests need to be managed with Apps on Facebook. That signifies you cannot just write up a quick post that says: "The comment with the most likes wins!!" So, in the event you do not know much about building Facebook apps, you are going to either should spend somebody to set it up for you or use a third-party contest app, like Wildfire.
two. Entry into a contest can't be based on Facebook characteristics and functions. The "like" button cannot be used as a voting mechanism for the contest. You cannot base the contest on fans "liking" a particular post, leaving a comment or uploading a photo to your Wall. It's okay to ask for men and women to "like" your page to be able to enter, but you can't enter everybody that likes your web page in to the contest automatically.
three. You can not notify the winner via Facebook. When you've got a contest winner, you are not permitted to inform them by means of chat, message or perhaps a Web page or Timeline post.
4. Your promotions can't be associated with Facebook. For just about every contest, you have to incorporate statements towards the effect that Facebook will not sponsor, administer or endorse the promotion. Disclose for the entrants that the data in not getting supplied to Facebook, just the recipient. Every single participant must acknowledge that Facebook is just not accountable for the contest and its outcome.
Preparing Your Contest
Like something you do on Facebook, you need to plan! Set your objectives for every contest. How lots of individuals do you should enter? How are you currently going to market the contest? What exactly is your anticipated result? What will you get out of this?
Next, make a decision what the prize is going to become. You need anything which is going to be useful to the contestant, and that does not necessarily mean "expensive." Locate out out of your readers what they would like to get. Perhaps a free copy of your e-book, a cost-free consultation, and even a likelihood to write a guest post on your blog. These types of contests possess the added bonus of promoting your brand even to people who never win.
When you have all the particulars of the contest worked out and have it set up, you need to promote it! Tweet about it, leave links to it wherever you are able to (web site, weblog, Facebook wall, and so forth.), e mail folks and send out press releases. The far more the word spreads, the higher the response you will have to your contest.
Facebook contests are an incredible tool for reaching out to new fans and engaging together with the already-devoted ones. Have you run a Facebook contest but? Did you follow the rules? What have been your benefits? Share with us!
