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If your business has any online components (like a website), then SEO is vital to the ongoing success of the business. You might have the most expensive website inside your industry, but without web traffic (visitors) to that particular website, it is essentially useless. It is not just traffic that you'll require, but targeted visitors. A good quality SEO service can provide relevant, consistent website traffic to your website(s). This informative guide will allow you, like a non-expert, to distinguish between good and bad SEO providers. There are lots of both kinds, this guide should enable you to find the good ones.
SEO needs to be implemented in a way that is effective in achieving your SEO goals and providing that all important meaningful presence on the World Wide Web.
Quality SEO is an important investment when it comes to developing successful expansion and growth strategies.
Ineffective SEO implementation, renders your SEO efforts wholly ineffective and a waste of your money.
6 what exactly you need to know and understand prior to hiring an SEO provider:
1) Employing an SEO provider should be seen as an investment in your business. You shouldn't view it as a business expense, but rather a business strategy and an effective way of giving you better business presence within your business sector. Try not to begin your search with the intention of "buying some SEO". Employing an SEO provider ought to be viewed rather as employing an employee that understands and cares about your business and it is online objectives.
2) The first page of Google (or any internet search engine) is everything. Few individuals ever go to the second page of the search results anymore. Google is so good at being a search engine that individuals blindly trust Google's ability to deliver the most relevant results on the first page. Consider how often clicking through to the second page. Which means that if your clients are not on page one, it's almost as good as nowhere. The top positions on-page one get the most clicks, which decrease while you progress downwards around the page.
3) The 'big' keywords are not everything. It is best to be on page one for a few smaller keywords, than try to rank for bigger keywords and never be around the first page at all. For example, an accountancy business in Preston might not rank for the highly competitive keyword 'accountant' (unless they have a lot of SEO budget and time for you to wait for rankings); however the same business could conceivably gain a high position for the keyword 'chartered accountant Preston'. A great SEO provider should investigate the keywords that the business could realistically rank on-page one for as well as keywords which have enough search volume to be worthwhile for the business to test ranking for.
4) SEO is about beating your competition. There is no guarantee in the search engines to say you will be around the first page of Google should you choose certain things. Quite simply, SEO works such as this:
The search engines have their conventions; websites that conform by giving the search engines what they need, will find themselves achieving better search engine ranking positions. The only thing standing between you and the top spots in the search rankings is the competition. Not your actual business competitors, but your online competitors. The websites that actually have the top spots in the search engines for your desired keywords are the online competition, and also you need to beat them out of those top spots. Some keywords is going to be easy to rank for, others could be more difficult. It is only your online competition that dictates which will be the case for each individual keyword. A good SEO provider will investigate the competition for each of your keywords. Then, following the most effective keywords for your business sector happen to be identified they should be implemented in accordance with point number three above.
5) On-page and Off-page SEO.
Search engine optimisation is a complex and ever-evolving science, however in order to intelligently interview a prospective SEO provider you need to understand that there are two main types of SEO.
On-page SEO pertains to the factors on your website affecting your SEO (keywords, usability, page headings, outbound links, internal links, etc.).
Off-page SEO are the factors that report directly to matters outside of your website that affect the SEO of the website, such as back links, citations, social sharing, etc.
SEO providers can work on your off-page SEO fairly easily, but when you are not willing to change on-page SEO, according to their recommendations, you cannot blame them for lack of results. A great SEO provider will review your website and report back about your on-page SEO, and how it can be improved. You ought to have your web designer make the adjustments.(Remember he is the expert in this field)
6) An increase in search engine ranking is not necessarily a rise in leads and sales. All your SEO provider can do is get your website, videos, Google Places, articles, blogs, etc. further in the search engine results. They can't guarantee a rise in sales or leads, because that factor is dependent upon your own sales funnel. It is not the SEO provider's job to make sure that the extra web traffic you receive will convert to more leads or sales. Your website needs to convert those visitors with good marketing, which is an issue for your marketing consultant to deal with.
The key differences between 'good' and 'bad' SEO providers:
Good SEO Providers Good SEO providers fully understand the points mentioned above. You can judge this by their answers to the questions provided later within my next article. Good SEO providers want to build a solid foundation and a proper SEO arrange for your business, with extensive initial keyword and market (competitor) research. They will insist upon it, even if the prospective client doesn't see the need. A good SEO provider will refuse to work with a client that does not want the key groundwork to be done, because they know that without it they will not be prone to provide the client with the results they want. A great SEO provider may wish to provide their client with results his or her first priority. Normally a client will say "but I've already done the market and keyword research myself". Many prospects sit down for five or Ten minutes to write out all the keywords they think are relevant to their business, and then think that they've now done all the keyword research that is needed. Real keyword research is a lengthy, investigative process.
Good SEO providers use responsible SEO methods, such as paying more attention to on-page SEO, securing quality back-links, improving citations, aiding social sharing, ensuring a great user experience, etc.
Bad SEO Providers Bad SEO providers may wish to take their clients' money as their first priority. They will not conduct proper keyword and researching the market, but will say, for instance, "what are your three keywords as well as your URL that you would like to rank for". If this happens (as it often does) you can be sure they are simply plugging your site into software to get irrelevant back links all over the internet, using spam blog comments, link farms and other means. In many cases this approach is ineffective since the URL, or domain, may not match the client's desired keywords. This can also damage the reputation and, ironically, the long-term SEO and credibility of the website. Bad SEO providers use bad quality SEO methods (Sometimes referred to as Black-hat methods), Utilising these techniques can have an extremely detrimental effect on how your web site is perceived by search engines like google. This in turn may result in your website being (Sand boxed). Obviously this is extremely undesirable, as damage such as this is extremely difficult to reverse.
Enable you to get the specialist SEO you never know how best to highlight the attributes of your company and can draw attention to your products and your services in a way that really makes your business stand-out on the worldwide web.
