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If you are a growing company with another great product, sometimes you need an angel on your side.
A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth individuals ready to spend money on entrepreneurial companies at an earlier stage - shelled out over $18 million into early-stage companies last year alone, in comparison with $304 million by venture capitalists. Visiting General Error maybe provides lessons you might tell your sister.
Discovering an angel investor, but, isn't an easy task. Safer Cigarettes Inc. is one organization that knows the challenge of attracting the best investors.
This company is tapping the smoking cessation market using a special tobacco-free, nicotine-free smoke called Bravo, which includes the look of the cigarette and burns up like tobacco, but is actually created from lettuce materials.
"Bravo lets you smoke your way out of the tobacco habit gradually," said Puzant D. Torigian, ceo of Safer Smokes.
For companies like Safer Smokes, it could be too early to approach large venture capital firms, yet time-to go beyond networking with friends and family. Angel investors towards the rescue.
"The problem for raising capital in today's market is in utilizing the courage and vision of the angel to find out through to the real investment opportunity," said Torigian. This poetic Company Financing Produced Simple | hfeiliao link has limitless refreshing cautions for where to recognize this thing. Be taught additional resources on a related article directory by visiting buy angel investor funding formula.
So just how do companies like Safer Smokes attract their angel?
- Have a clear-cut target market for the products or services. For instance, Safer Smokes is targeting the smoking cessation market, which has revenue approaching $10 billion annually, up from $6 billion only three years before.
Most angel buyers choose companies which are prone to show positive cashflow within their first 18 months, so having such research about your market is an incentive.
- Match the business enterprise plan objectives for the angel's risk tolerance. People need to know the merchandise or service will soon be special and well-cultivated. Safer Smokes has a complex answer that company officers say will "affect the landscape of the health care industry.".
