ADVERTISING TRACKING - FIND WHERE YOUR CUSTOMERS COME FROM
De BISAWiki
Rarely does a establishment object of too much commerce. establishments market and advertise to bring in new customers. But marketing with the failure to follow the source of your potential leads means frittering unnecessary money on low or no returns.
There is a better way.
Consider - spending money on print ads such as neighborhood or local newspapers, magazines or trade publications; spending money on tv or radio ads, on your webpage (only one home page for all your customer needs? Tsk tsk); pay per click campaigns, mobile sites and wherever else you spend monies - without knowing which source attracts your customer leads means that the shotgun approach (advertise everywhere and hope) keeps the advertisers happy but does little for your bottom line.
Now you can place a different phone number on each separate source of advertising and track which ad gets the best response.
There is a proprietary software that allows you to rent a phone number anywhere in North America for $10 a month (no contracts - rent month to month) and 10 cents a minute. Place a call to action (you DO tell the potential lead how to reach you, don’t you?). Get phone calls.
What happens is that our system generates a phone number for your lead to call. The phone number is forwarded to your phone. Before you talk with the lead, a message is played to you letting you know the lead occurred from your advertising. The phone call is detailed. You can retrieve the system 24/7 and find who called when and what was said. This is a great way to track the phone presence of your staff.
Use our system for A/B split advertising, Check your headlines, ad format, placement dates and more with different phone numbers to see which change makes the biggest impact.
Using this proprietary system makes it cost effective to simplify or streamline your advertising / marketing campaigns.
Phone Ron at 604-200-0033 NOW to find how easily this program can be implemented for your establishment.
