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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing plan" as one of the 10 common trouble for new businesses. He points out that a good marketing plan is vital in informing people concerning your products and determining critical areas of your business, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right budgeting and planning usually means you happen to be not receiving by far the most "bang for that buck."

gamification - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He continues to cite statistics showing that although people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending goes toward this platform. It is possible to compare this, for example, with print media, which only gets 5% people media consumption time but receives a disproportionate 19% of ad spending. mobile, Together and internet ads could have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, especially for local businesses. Borrell and Associated projects that "By 2016, 88% of local internet marketing would be shipped to a mobile device, amounting to a lot more than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of men and women in america make use of a smartphone, and this number are only able to increase. A whopping 92% of smartphone users search online daily, three % greater than with regular computers, and 98% do this weekly. Sixty-eight percent used a search engine for product search, 58% sought out restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users carry out a local search on their phone at least one time a week, with 25% of those doing it daily.