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Tips for Real Estate Marketing Newsletters


leehonish - What is happening on your real estate beat? Have you make a note of it? Great! It's another really good idea for your newsletter.

leehonish - A real estate marketing newsletter is an opportunity for you to be in regular connection with past and current clients, and introduce yourself to future clients. However for your newsletters to be a valuable marketing tool, they have to serve a purpose for your readership. Let's look at some strategies for your newsletter.

Supporting your marketing strategy

leehonish - Real estate marketing specialists recommend that you have a clear strategy for your newsletter advertising campaign before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters certainly are a tangible item that may impress readers making use of their physical presence. They may be shared with others, left in waiting rooms, and provided at client meetings. They also are expensive to produce.
Email newsletters are less costly and less formal. Many individuals disregard email newsletters that are poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients but you should consider what clients will best be served using this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content that is engaging to your readership. However when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - talk about what interests customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - are the latest data on interest trends, home values, neighborhood statistics.
Listing posts - include a few listings that could be of interest to your prospects. Be sure to include a link of the listings back to your website.
Tips - offer some assistance tips like simple projects that can boost curb appeal, maintain the drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action should be included to invite readers to get hold of you for some reason being a free home value consultation, touch upon your newsletter, or to watch a video on your own website.

Effective value

This newsletter is from you but it isn't in regards to you. It should be:

Informative, something your readers will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, as you were speaking directly to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!