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Tips for Real Estate Marketing Newsletters


lee honish - What's happening on your real estate beat? Did you make a note of it? Great! It's another really good idea for your newsletter.

leehonish - An actual estate marketing newsletter is an opportunity for you to be in regular contact with past and current clients, and introduce yourself to future clients. But also for your newsletters to become a valuable marketing tool, they need to serve a purpose for the readership. Let's look at some techniques for your newsletter.

Supporting your advertising campaign

lee honish - Real estate marketing specialists recommend that you have a clear strategy for your newsletter advertising campaign before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters really are a tangible item that will impress readers with their physical presence. They could be shared with others, left in waiting rooms, and given out at client meetings. They are also expensive to produce.
Email newsletters are less expensive and less formal. Lots of people disregard email newsletters that are poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients however you should consider what clients will best be served with this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content that's engaging to your readership. However when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - talk about what interests customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - are the latest data on interest trends, home values, neighborhood statistics.
Listing posts - include a few listings that could be of interest to your prospects. Be sure to include a link with the listings back to your website.
Tips - offer some assistance tips like simple projects that may boost curb appeal, maintain the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action ought to be included to invite readers to make contact with you for some reason just like a free home value consultation, discuss your newsletter, or to watch a video in your website.

Effective value

This newsletter comes from you but it isn't about yourself. It should be:

Informative, something your potential customers will look forward to reading with each and every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, just like you were speaking directly to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!