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Tips for Real Estate Marketing Newsletters


leehonish - What's happening on your real estate beat? Have you make a note of it? Great! It's another really good idea for your newsletter.

honish - An actual estate marketing newsletter is a chance for you to be in regular connection with past and current clients, and introduce yourself to future clients. But for your newsletters to be a valuable marketing tool, they need to serve a purpose for the readership. Let's look at some methods for your newsletter.

Supporting your marketing campaign

lee honish - Real estate marketing specialists suggest that you have a clear technique of your newsletter advertising campaign before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters are a tangible item that can impress readers making use of their physical presence. They could be shared with others, left in waiting rooms, and offered at client meetings. They also are expensive to produce.
Email newsletters are less costly and less formal. Many people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however you should consider what clients will best be served using this format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content that is engaging to your readership. However when writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - come up with what interests your clients. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - include the latest data on interest trends, home values, neighborhood statistics.
Listing posts - include a few listings that would be of interest to your prospects. Be sure to include a link of the listings back to your site.
Tips - offer some help tips like simple projects that can boost curb appeal, keep the drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action needs to be included to invite readers to contact you for some reason like a free home value consultation, touch upon your newsletter, or watch a video on your website.

Effective value

This newsletter originates from you but it isn't about yourself. It should be:

Informative, something the future prospect will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, as you were speaking right to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!