Gina361
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iHerb Rewards - The way to Turn Bad Into Good When Too Much Competition Among Participants Gets hotter
iherb coupon code - iHerb Rewards is iHerb.com's equivalent of a Loyalty Program. A Loyalty Program is s strategy by retailers, both online and offline, to induce customers to continue finding its way back, not to mention, buy some more.
I'm a self-confessed raw food fanatic. But eating "raw" on a regular basis may not be realistic. So, I order my raw food "condensed" from natural health shops. I came across that purchasing them on the internet is cheaper, and much more convenient, by buying them offline, because they offer deeply-discounted products.
(Meaning, in case a pound of Spirulina sells $10 at Walmart, GNC,or Walgreens, you can purchase the identical, or their equivalent at $5-$7 based on which online shop got the greater deal in the manufacturer.)
One the businesses I frequent is iHerb.com. In '09, they created their own Loyalty Program. Each buyer gets his or her own "iHerb Referral Code", any by using it, the purchaser receives a slew of advantages including instant cash discounts, added check-out discounts with respect to the amount purchased, free freight given a particular amount of purchase.
Just one benefit that got unnoticed by regular buyers will be the good thing about getting sales commissions across a particular number of levels when they give or promote their iHerb codes.
It ranged from your high of 4% to a low of 1% over the duration of the consumer.
The normal member shrugged the lowly commissions. Saying "Ooh shucks... 4%? 1%?... forget it!"
However the entrepreneurial segment, comprising of the 5% "usual suspects" didn't.
A couple of years later, when iHerb began publishing their top 20 "earners", the frenzy to promote their very own iHerb codes, in the ranks from the unsophisticated marketers, began.
That's the first Bad.
Too much competition. So when there's competition from amongst first-time marketers, some unhealthy tactics came out.
Such as this one.
Once the company promoted a "products review" contest with really hefty prizes (say, $10,000 for your beginning, and $100 for the 100th place), some "No-bombing" surfaced.
This is because the merchandise review is judged through the number of "No" and "Yes" votes. The more Yes votes, the more chances that product reviewer will win. And also the more No votes? You get the idea.
The practice got so bad how the Company was not capable of disregard the complaints about it anymore. Their solution? Throw out the "No" button, and merely leave the "Yes" button!
Touche! That was the very first Good.
The Second Bad.
The merchandise review area of the company site started to seem like a circus because the majority of the product reviews that came out lately gave more prominence for their iHerb referral codes compared to actual review of the product!
It's very laughable when you read such blurbs as 'Use this to get $10-Off Your First Purchase'! -- inside the Headline Title from the Product Review!
The business itself noticed this ugly development. They sent a circulate that most reviews containing an iHerb referral code any place in the information from the product review "shall be removed" with a certain date.
