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Tips for Real Estate Marketing Newsletters


honish - What is happening on your real estate beat? Do you make a note of it? Great! It's another excellent idea for your newsletter.

lee honish - A real estate marketing newsletter is an opportunity for you to be in regular connection with past and current clients, and introduce yourself to future clients. However for your newsletters to be a valuable marketing tool, they need to serve a purpose to your readership. Let's look at some strategies for your newsletter.

Supporting your marketing campaign

leehonish - Real estate marketing specialists suggest that you have a clear strategy for your newsletter marketing strategy before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters certainly are a tangible item that can impress readers with their physical presence. They can be shared with others, left in waiting rooms, and given out at client meetings. They're also expensive to produce.
Email newsletters are less expensive and less formal. Lots of people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients however you should consider what clients will best be served with this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content that is engaging to your readership. However when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - talk about what interests your clients. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - range from the latest data on interest trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that could be of interest to your prospects. Be sure to include a link with the listings back to your site.
Tips - offer some help tips like simple projects that will boost curb appeal, maintain the drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action should be included to invite readers to make contact with you for some reason just like a free home value consultation, comment on your newsletter, or to watch a video on your own website.

Effective value

This newsletter comes from you but it isn't in regards to you. It should be:

Informative, something your potential customers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, just like you were speaking right to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!