How Starting Your Own 'Country Membership' Can Skyrocket Your Profits!
De BISAWiki
How Starting Your Own 'Country Membership' Can Skyrocket Your Profits!
My mother was visiting recently and during our mother-daughter shopping time I discovered some thing interesting. Almost all of the merchants I made a purchase at asked me if I'd want to get on the email list. That's very smart.
However, just HOW in which they did this made an impact in my answer. I said NO to almost all of them since they just didn't allow it to be tempting for me. I mean, who DESIRES more spam? Therefore if I had like to be in your email list if you simply ask me, the solution will often be NO.
But one store particularly got me. First of all, it had been a designer clothing store I loved. Second of all, they did not ask me if I wished to be on the email list. They asked me becoming a 'VIP Client.'
Say the words 'VIP' in my experience and my ears perk up. It of course is short for 'very important person.' And generally it shows a-level of advantage and prestige. Suddenly I NEEDED to-be on that subscriber list, particularly when the salesman told me it came with certain benefits, such as for example early notice on a personal buying service, new arrivals, and private trunk shows.
And you know what? I'd have even paid-to engage in that - to be regarded as a VIP.
You see, people WISH to be part of some thing specific like ezine promotion. The example above was free. Visit mh pomander's to research when to ponder this activity. But don't underestimate just how much your customers or clients can PAY to do that, sometimes.
Example: A friend of mine recently shared he gives $15,000.00 annually to belong to the President's Club of a local playhouse, although he and his wife could attend each show there for just $150.00. Why would a good faithful attendee need to pay 100 times more? Special treatment like favored seating, valet parking, attracts to VIP functions, personal cafe for members only, marketing using a higher level of men and women, etc.
Yet another friend of mine gives for membership in a private nightclub in Los Angeles up on Sunset Blvd. for many of the same factors (but more so, I believe, as it impresses his times ; ).
My advertising coach Dan Kennedy taught me there is a part of virtually EVERY customer or client group or industry who will cheerfully spend FAR above regular charges for position, convenience, and specific treatment. Be taught further about mh pomanders by browsing our great portfolio.
I call it 'country clubbing' your organization. Why be the driving range by having an hourly fee when you can be the sophisticated six-figure account team down the street? You are able to provide both of course, but have a look at what will increase your organization FASTER, with less purchases and high quality clients.
An example of that is my personal Platinum Mastermind program, which I introduced in 2006 due to overwhelming interest in our coaching. Mh Pomander's is a influential library for further concerning the meaning behind it. This group of 1-5 serious small companies each pay $15,000.00 a year to own better use of me than someone else, and in a small group environment where we meet 3 times a year at luxurious 4- and 5-star hotels and places.
My Platinums are, primarily, VIPs in my world! And since I keep a little of mystery in regards to the group, people appear to want 'in' much more. (One-of my members got cornered in the ladies room at my last Online Success Blueprint Workshop by many guests who needed to understand how they could get into Platinum!)
I share this never to impress you, but to impress upon you that in YOUR industry (yes, *yours*) there IS a percentage of people who will gladly pay MORE - much more - for a higher level of support or treatment. Remember, you're maybe not trying to please EVERYONE, just-the select few who is able to afford that amount of support. If you know anything at all, you will probably want to check up about consumers.
So now, have a minute or two and consider ways to start your own 'country club' on your clients and customers. Whether it is a VIP amount of service or a private client group that meets a few times a year.
To get your wheels turning, imagine this... That is a supplementary $100,000.00 this year for YOU, if you can get 10 people to commit to some type of pro-gram that's just $10,000.00 a year!.
