How To Not Do A Demonstration
De BISAWiki
Who said that the bigger an organization is the more slick and polished its PR? Well it does not hold true for Microsoft.When the largest computer software designer on the planet introduced 'Surface' - their new product -- the function it self had most of the polish of the high-school production. I don't know how much money it took to develop 'Surface' nevertheless they must have used some of that money to teach its top brass in how to introduce it for the world carabayllo.Taking a full page (or a chapter) from the masterful way that Steve Jobs launched all important Apple items, Microsoft put its people in blue jeans and Nike sneakers, rented a studio in Los Angeles and put on the show. First, the press was advised on Thursday of the Monday announcement. Very little time for people to make it to L.A. Second, they started it at 3:30 pm, entirely ignoring the fact that some media have deadlines.The function started with Steve Ballmer, Microsoft CEO (who wasn't in blue jeans) screaming at the group about how exactly great the newest product is. Somebody needs to notify him of the creation of the microphone. Then, out comes Microsoft president Steven Sinofsky (yes in sweater, blue jeans and sneakers) to deliver the almost all the presentation. He gave the informal, folksy Steve Jobs approach a go but he is not Steve Jobs. As an alternative he found stiff and nervous as he stared straight-ahead and read every word from a teleprompter, presenting no passion for your product.But actually WHICH can be forgiven. What absolutely can not be forgiven is that all through Sinofsky's talk, the 'Surface' product he was holding and representing, failed. Anxiety was visible in the poor guy's face. He'd to hurry down to a table on-stage and get a different one to finish his talk. At least someone at Microsoft had the minds to truly have a few extras nearby just in case one crashes, like it did before about 200 tech journalists.Actually, the product looks interesting. But having it crash in-front a roomful of correspondents is nothing lacking a disaster. I must say I cringed a little for Sinofsky.Microsoft should stick with what it knows. Smooth, high priced television advertisements where there's no room for error. The company has proved it can create hardware and software, however now it also has proved it can not replicate the charm of the Steve Jobs.
