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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for How Stuff Works, cites "poor online marketing strategy" among the 10 common trouble for new businesses. He highlights which a good marketing plan is important in informing people regarding your products and determining critical parts of your small business, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without the proper budgeting and planning usually means you are not getting probably the most "bang for the buck."

marketing games - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He continues to cite statistics showing that although people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending goes toward this platform. You are able to compare this, for example, with print media, which only gets 5% individuals media consumption time but receives a disproportionate 19% of ad spending. mobile, internet and Together ads might have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, particularly for local business owners. Borrell and Associated projects that "By 2016, 88% of all local internet advertising would be sent to a mobile device, amounting to a lot more than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of people in the US use a smartphone, which number can only rise. A whopping 92% of smartphone users go online daily, three per cent greater than with regular computers, and 98% do so weekly. Sixty-eight percent used the search engines for product search, 58% searched for restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users conduct a local search on their phone at least once every week, with 25% of these doing it daily.