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Tips for Real Estate Marketing Newsletters


leehonish - What are you doing on your real estate beat? Do you make a note of it? Great! It's another excellent idea for your newsletter.

leehonish - An actual estate marketing newsletter is an opportunity for you to be in regular experience of past and current clients, and introduce you to ultimately future clients. But for your newsletters to become a valuable marketing tool, they have to serve a purpose to your readership. Let's look at some strategies for your newsletter.

Supporting your advertising campaign

lee honish - Real estate marketing specialists suggest that you have a clear strategy for your newsletter marketing strategy before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters really are a tangible item that may impress readers making use of their physical presence. They can be shared with others, left in waiting rooms, and provided at client meetings. They are also expensive to produce.
Email newsletters are less expensive and less formal. Many people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients but you should consider what clients will best be served using this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content that's engaging to your readership. But when writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - come up with what interests customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - range from the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - include a few listings that would be of interest to your prospects. Make sure to include a link of the listings back to your site.
Tips - offer outside assistance tips like simple projects that will boost curb appeal, keep the drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action needs to be included to invite readers to contact you for some reason like a free home value consultation, discuss your newsletter, or watch a video on your website.

Effective value

This newsletter originates from you but it isn't about yourself. It should be:

Informative, something your readers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, as you were speaking directly to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!