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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer for the way Stuff Works, cites "poor marketing plan" as among the 10 common difficulties for new businesses. He points out that the good marketing plan is essential in informing people regarding your products and determining critical areas of your business, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right budgeting and planning usually means you might be not getting by far the most "bang for your buck."

mobile marketing - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He goes on to cite statistics showing that while people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending would go to this platform. You can compare this, for example, with print media, which only gets 5% people media consumption time but receives a disproportionate 19% of ad spending. Together, internet and mobile ads might have at the very least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, specifically for local businesses. Borrell and Associated projects that "By 2016, 88% of local online advertising could be sent to a mobile phone, amounting to a lot more than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of individuals in the united states make use of a smartphone, and this number can only increase. A whopping 92% of smartphone users search online daily, three % more than with regular computers, and 98% achieve this weekly. Sixty-eight percent used an internet search engine for product search, 58% searched for restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users carry out a local browse their phone one or more times a week, with 25% of them performing it daily.