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Tips for Real Estate Marketing Newsletters


lee honish - What are you doing on your real estate beat? Do you make a note of it? Great! It's another excellent idea for your newsletter.

lee honish - A real estate marketing newsletter is a chance for you to be in regular connection with past and current clients, and introduce yourself to future clients. But for your newsletters to be a valuable marketing tool, they have to serve a purpose for your readership. Let's look at some techniques for your newsletter.

Supporting your advertising campaign

lee honish - Real estate marketing specialists recommend that you have a clear technique for your newsletter advertising campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters are a tangible item that may impress readers with their physical presence. They can be shared with others, left in waiting rooms, and given out at client meetings. They're also expensive to produce.
Email newsletters are less costly and less formal. Lots of people disregard email newsletters that are poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients however you should consider what clients will best be served using this format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content that's engaging to your readership. However, if writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - write about what interests customers. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - range from the latest data on interest trends, home values, neighborhood statistics.
Listing posts - include a few listings that might be of interest to your prospects. Be sure to include a link of the listings back to your internet site.
Tips - offer some help tips like simple projects that will boost curb appeal, keep the drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action should be included to invite readers to make contact with you for some reason like a free home value consultation, touch upon your newsletter, or to watch a video on your website.

Effective value

This newsletter originates from you but it isn't in regards to you. It should be:

Informative, something your potential customers will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, just like you were speaking directly to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!