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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer for How Stuff Works, cites "poor marketing plan" as one of the 10 common difficulties for new businesses. He indicates which a good online marketing strategy is essential in informing people concerning your products and determining critical regions of your company, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper planning and budgeting usually means you might be failing to get by far the most "bang for your buck."

marketing games - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He goes on to cite statistics showing that while people spend 20% of media consumption time in america on mobile, only 4% of advertising spending goes toward this platform. It is possible to compare this, for instance, with print media, which only gets 5% of US media consumption time but gets a disproportionate 19% of ad spending. Together, internet and mobile ads could have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, specifically for local business owners. Borrell and Associated projects that "By 2016, 88% of local internet marketing would be sent to a mobile phone, amounting to greater than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of men and women in the US utilize a smartphone, and also this number are only able to rise. A whopping 92% of smartphone users go online daily, three percent higher than with regular computers, and 98% achieve this weekly. Sixty-eight percent used a search engine for product search, 58% looked for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users carry out a local browse their phone at least once a week, with 25% of those carrying it out daily.