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The Broadcast Broadband TV (HbbTV) consortium hybrid companies (such as SES, Humax, Philips, and ANT Software) is currently promoting and establishing an open European standard (called HbbTV) for hybrid set-top boxes for the reception of broadcasts and broadband digital TV and multimedia applications with a single user interface. [10]

The actual providers of internet television use various technologies to provide a service that peer-to-peer (P2P) technology, systems, video on demand and live streaming. BBC iPlayer makes use of the Adobe Flash Player to provide streaming-video clips and other software provided by Adobe for its download service. CNBC, Bloomberg Television and Showtime use live streaming services from BitGravity to stream live television to paid subscribers using a standard http protocol. Software DRM (digital rights management) is also integrated in many TV services. Sky Go has software that is provided by Microsoft to prevent copying of content. Internet television is also cross platform, the Sky Player service has been expanded to the Xbox 360 on 27 October [when?] And Windows Media Center and then to Windows 7 PCs 19 November [when?]. BBC iPlayer is also available through Virgin Media's on-demand service and other platforms such as FetchTV and games consoles including Wii and PlayStation 3 Other Internet-television platforms include mobile platforms such as iPhone and iPod Touch, Nokia N96, Sony Ericsson C905 and many other mobile devices

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