Nga881Jan265

De BISAWiki

Tips for Real Estate Marketing Newsletters


lee honish - What's happening on your real estate beat? Have you make a note of it? Great! It's another excellent idea for your newsletter.

leehonish - A real estate marketing newsletter is an opportunity for you to be in regular connection with past and current clients, and introduce yourself to future clients. However for your newsletters to become valuable marketing tool, they must serve a purpose for your readership. Let's look at some techniques for your newsletter.

Supporting your advertising campaign

lee honish - Real estate marketing specialists recommend that you have a clear strategy for your newsletter marketing campaign before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters certainly are a tangible item that can impress readers using their physical presence. They can be shared with others, left in waiting rooms, and offered at client meetings. They are also expensive to produce.
Email newsletters are less expensive and less formal. Many individuals disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients however you should consider what clients will best be served using this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content that is engaging to your readership. But when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - write about what interests customers. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - are the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that might be of interest to your prospects. Be sure to include a link from the listings back to your website.
Tips - offer some help tips like simple projects that will boost curb appeal, maintain the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action should be included to invite readers to make contact with you for some reason just like a free home value consultation, discuss your newsletter, in order to watch a video on your website.

Effective value

This newsletter originates from you but it isn't about you. It should be:

Informative, something the future prospect will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as if you were speaking straight to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!