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Tips for Real Estate Marketing Newsletters


leehonish - What are you doing on your real estate beat? Have you make a note of it? Great! It's another really good idea for your newsletter.

leehonish - An actual estate marketing newsletter is a chance for you to be in regular connection with past and current clients, and introduce you to ultimately future clients. But also for your newsletters to be a valuable marketing tool, they need to serve a purpose for your readership. Let's look at some strategies for your newsletter.

Supporting your marketing campaign

lee honish - Real estate marketing specialists suggest that you have a clear strategy for your newsletter marketing strategy before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters certainly are a tangible item that may impress readers using their physical presence. They can be shared with others, left in waiting rooms, and given out at client meetings. They're also expensive to produce.
Email newsletters are less costly and less formal. Lots of people disregard email newsletters that are poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients however, you should consider what clients will best be served using this format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content which is engaging to your readership. However, if writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - talk about what interests your customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - range from the latest data on interest trends, home values, neighborhood statistics.
Listing posts - include a few listings that could be of interest to your prospects. Make sure to include a link of the listings back to your site.
Tips - offer outside assistance tips like simple projects that can boost curb appeal, maintain the drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action ought to be included to invite readers to get hold of you for some reason like a free home value consultation, touch upon your newsletter, in order to watch a video in your website.

Effective value

This newsletter originates from you but it isn't in regards to you. It should be:

Informative, something your readers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, as if you were speaking straight to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!