People Getting Rich On line - Niche Research

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There are several keyword tools out there. I love to make use of Overtures because its free and easy. Take into account the numbers from Overture usually are inflated sometimes a l...

Hows that list coming along? You wll remember in the first section of this series I included finding a list together of some ideas rank checker tool on your site or blog market. Hopefully you have a good sized list of basic categories. Another steps involve narrowing the keywords and then doing some supply and demand research.

There are several keyword tools out there. I prefer to make use of Overtures since its free and easy. Remember the figures from Overture are usually filled sometimes a little sometimes a great deal. They fudge the numbers by counting like queries fly and flies or affiliate and affiliates get counted because the same problem. Remember they earn more income persuading their potential advertisers that the search phrase is popular.

So plug-in one of many common search terms from your list. Im going to use dogs. Listed here are the results:

Queries done in February 2006

Depend Research Term

1104234 dog

225786 dog

183180 dog instruction fundamentals

152056 dog show

139072 dog breeders

98321 dog name

97021 dog education

91172 dog picture

88480 dog available

62657 dog grooming

56907 dog surprise

I edited a few like spy dog out for expediency. I like dog training [basics] and dog breeds. Seems like people are looking for both a great deal. Now that we have the need, lets look at to Google and examine the present.

Enter the precise key phrase, putting quotes around it therefore Google searches for precisely what we want. Google returns 5,59o,000 benefits, In the event that you put in dog breeds. Try top of the right-hand corner with this number.

Have you ever heard of Sumantra Roy? Most likely not. Hes a man who focuses on SEO and particular keyword research. He has invented a formula called the Keyword Effectiveness Index or KEI to assess the potential of a keyword. I use a less complicated version of it. Here it is:

KEI = Demand / Supply

That's - Demand separated by Supply. The larger the KEI the greater. Thus giving you a simplified KEI that ranges from 1-10. People compare this for the Richter Scale, and therefore each successive number is dramatically greater compared to last number.

Within our illustration above, the KEI for breed of dog would be.04, which isnt that good.

Dog Training Basics produces 45,600 benefits for Google. The KEI would be 4, that is terrific. Hmmwait a minute. That ends our training. Bye. [Sound of running down the door and hall slamming]. A bit nerd laughter there.

Execute a few more and see what you think of. I did dog name and got a of.10, that is poor. I also tried dog surprise, which got me a KEI of.07.

I often pick up the greatest KEI key words and put them back in the Overture instrument and test it again.

Incidentally, Wordtracker does this all for you. Try it at no cost and see how easy it's. Just bear in mind that they use various resources for both supply and demand than my example above, but that shouldnt make too much of a difference.

So now we must have a much smaller list that has some good prospects about it.