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Tips for Real Estate Marketing Newsletters


honish - What is happening on your real estate beat? Do you make a note of it? Great! It's another excellent idea for your newsletter.

lee honish - An actual estate marketing newsletter is a chance for you to be in regular connection with past and current clients, and introduce yourself to future clients. However for your newsletters to be a valuable marketing tool, they need to serve a purpose to your readership. Let's look at some techniques for your newsletter.

Supporting your marketing campaign

lee honish - Real estate marketing specialists advise that you have a clear strategy for your newsletter advertising campaign before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters really are a tangible item that will impress readers using their physical presence. They may be shared with others, left in waiting rooms, and given out at client meetings. They are also expensive to produce.
Email newsletters are less costly and less formal. Many individuals disregard email newsletters that are poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients but you should consider what clients will best be served using this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content that is engaging to your readership. However when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - write about what interests your customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - include the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - add a few listings that might be of interest to your prospects. Be sure to include a link with the listings back to your internet site.
Tips - offer some help tips like simple projects that will boost curb appeal, maintain the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action needs to be included to invite readers to contact you for some reason like a free home value consultation, discuss your newsletter, or watch a video in your website.

Effective value

This newsletter comes from you but it isn't in regards to you. It should be:

Informative, something your potential customers will look forward to reading with each and every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, as if you were speaking directly to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!