Selina133Astrid241

De BISAWiki

Tips for Real Estate Marketing Newsletters


lee honish - What are you doing on your real estate beat? Have you make a note of it? Great! It's another really good idea for your newsletter.

honish - An actual estate marketing newsletter is an opportunity for you to be in regular experience of past and current clients, and introduce yourself to future clients. But also for your newsletters to become a valuable marketing tool, they need to serve a purpose for the readership. Let's look at some techniques for your newsletter.

Supporting your marketing strategy

leehonish - Real estate marketing specialists advise that you have a clear technique of your newsletter advertising campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters certainly are a tangible item that may impress readers making use of their physical presence. They could be shared with others, left in waiting rooms, and provided at client meetings. They're also expensive to produce.
Email newsletters are less expensive and less formal. Many people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this particular format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content which is engaging to your readership. However, if writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - come up with what interests your customers. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - are the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - include a few listings that could be of interest to your prospects. Be sure to include a link of the listings back to your site.
Tips - offer some assistance tips like simple projects that will boost curb appeal, maintain the drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action should be included to invite readers to get hold of you for some reason like a free home value consultation, touch upon your newsletter, or watch a video in your website.

Effective value

This newsletter comes from you but it isn't in regards to you. It should be:

Informative, something your readers will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, as you were speaking right to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!