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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for How Stuff Works, cites "poor marketing plan" as among the 10 common difficulties for new businesses. He highlights that the good marketing plan is essential in informing people about your products and determining critical regions of your company, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right planning and budgeting usually means you are failing to get by far the most "bang for that buck."

gamification - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He goes on to cite statistics showing that while people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending would go to this platform. It is possible to compare this, for instance, with print media, which only gets 5% people media consumption time but turns into a disproportionate 19% of ad spending. mobile, Together and internet ads might have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, specifically for local business owners. Borrell and Associated projects that "By 2016, 88% of all local internet advertising could be sent to a mobile device, amounting to greater than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of people in america make use of a smartphone, which number can only increase. A whopping 92% of smartphone users go online daily, three % more than with regular computers, and 98% do so weekly. Sixty-eight percent used the search engines for product search, 58% sought out restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users perform a local search on their phone one or more times every week, with 25% of them performing it daily.