Silverfish - Film And Tv Production London443190

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In the current competitive market, a professional film, video or documentary is capable of having a significant effect on publicising your company, boosting sales, improving training or delivering your message to a broader audience. To do this successfully you'll need to employ a professional film and TV production company like Silverfish who can provide a complete service from concept, to shooting, to editing and finally through to distribution formats.

When looking for a video production company, what information do you need to know when approaching them and what questions should you ask? This article will provide some basic pointers to make sure that you engage the right company for your film.

Who is your audience?

It's easy to jump in with suggestions about content and style of your film but both these key elements will be influenced by the audience you are trying to reach. Identifying the age, sex and social groups that you want to target will help to give you some clearer ideas about the film you'll want to produce. You should also be asking yourself the question of whether the people you are trying to reach need the information you provide or is it necessary to gain their interest first.

What's the objective of your film?

While you are not tied to just one objective when producing a film, if you try to place too many in your video you'll have to make compromises and your message may become unclear or diluted. A film or video is a great way of giving people a broad picture so consider how much detail you really need to convey to your audience and try to keep it simple.

How will your film be viewed?

We are now living in a world where information is easily available across various formats so your film can be viewed in many different ways. You'll need to consider how your film or video will be seen i.e. does it need to be seen in isolation such as over the web, by DVD or through a company network? Will it need to be seen in a team environment such as a seminar? If it's for a meeting or exhibition, does the film require audio (remember, a video that is on repeat in a busy environment is fine, but if the audio is repeated it can be irritating).

Selecting the most appropriate format for your film

You're not limited to any one format but having a clear notion of how you would like to distribute your film will help in the early part of the process. Be aware that different criteria can apply for putting a film onto say DVD over the internet. If the film is intended to be for a television audience you should make this clear from the start due to aspect ratios and broadcast systems. Incorporating these factors at the start can save a lot of time and money later down the line.

Selecting the right production company

This is the biggest decision of them all as it will ultimately affect the cost of your film and its effectiveness. An established production company will often depend on word-of-mouth recommendations or repeat work for the majority of its business but when seeking one out for the first time, an obvious place to start looking is the internet. A reputable company will have an established website which you'll find via the search engines. Using specific terms and locations when searching such as film production company London or UK video production company should provide you with a list of websites to visit.

When going over a company's website, have a look at their existing clients and the type of work they do. Find out how experienced they are and what their track record is. Who have they produced work for and is it possible to view the material (often shown as a 'showreel' on the site itself)?

You'll need to establish a great working relationship with your production company so make sure you speak with those who are going to be doing the work and not just the salesperson. Film and TV production companies can be big or small. The smaller ones may outsource some of the work to freelancers which means you could be passed from person to person. A bigger company will have all the people and facilities in-house which can ensure better continuity during the process.

Hopefully these major issues will help you choose the right production company for your project. Remember to build a good working relationship with the company you commission to ensure the film is delivered on budget and on time.

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