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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for the way Stuff Works, cites "poor online marketing strategy" as one of the 10 common difficulties for new businesses. He highlights that a good marketing strategy is essential in informing people concerning your products and determining critical areas of your business, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right budgeting and planning usually means you happen to be not getting the most "bang for the buck."

marketing games - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He goes on to cite statistics showing that while people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending would go to this platform. You can compare this, as an example, with print media, which only gets 5% of US media consumption time but receives a disproportionate 19% of ad spending. Together, mobile and internet ads could have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, specifically for local businesses. Borrell and Associated projects that "By 2016, 88% of all local online advertising will be delivered to a mobile device, amounting to a lot more than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of individuals in america utilize a smartphone, and this number could only go up. A whopping 92% of smartphone users go online daily, three per cent higher than with regular computers, and 98% do so weekly. Sixty-eight percent used a search engine for product search, 58% sought out restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users carry out a local search on their phone at least once per week, with 25% of those performing it daily.