Video Production1512125
De BISAWiki
All You Need to Know About the Corporate Video World. Corporate video production is an integral part of internal and external company communications that stimulates the growth of your brand image. Professional testimonials, interviews, presentations and training videos can be used to introduce future employees and potential customers to learn about your company, and the content will determine what impression they will have about it. Unfortunately, the people employed by an in-house marketing department usually aren’t much help in these kinds of projects. After all, you want to a memorable corporate video that will stir up conversation, instead of having someone produce an adequate, but bland presentation that everyone will instantly forget after watching it. Tell a Story You may not me making movies here, but every good video needs to tell a story. It needs a beginning, middle and an end to give people something to think about. By getting your audience to follow you on a journey, no matter how short, your message will resonate more with them much more clearly. Avoid Fads A recent pop-culture reference may seem very witty and topical at the moment, but it will usually fade into obscurity in less than a month. Content like corporate video is there to stay with your company forever, and you don’t want it to depend on the audience’s ability to relate it to the crazy stunt a now-forgotten celebrity pulled two years ago. Be Sincere Sincerity may not be too popular with cynics, but a corporate video that has a strong feeling of fakeness about it won’t be liked by anyone. Keep your content as authentic as possible and you will be able to better connect with the viewers. Add Emotion Have you noticed how sentimental some commercials are? While you probably shouldn’t try to match that, adding some emotion to your corporate video is always welcome. In addition, try to remove every instance of graphs, charts and spreadsheets from the screen and put in some faces instead. Focus on People Your products may be great, but they can’t be the characters in your story. You want your company to be represented by people, one or some of which can end up being the heroes of your corporate video. Include Customers It’s compelling to think of your corporate office and entire company as an exclusive club where everyone’s in on something the rest of the world doesn’t know about, but that’s not the kind of image that you want your customers to see. Make them a part of your family and let them tell the world about your strengths, instead of shouting them yourself. Emphasize Quality Even if there are people in your company who can work on your project, you should hire a professional video production company for any interview or presentation that will be seen more than once by more than a roomful of people. You should never underestimate the ability of videos to spread like wildfire and spread your company’s name with them, which is exactly what you’re missing if you haven’t hired a professional production company to make your corporate video!
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