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iHerb Rewards - How to Turn Bad Into Good When A lot of Competition Among Participants Gets hotter
iherb coupon code - iHerb Rewards is iHerb.com's equivalent of a Loyalty Program. A Loyalty Program is s strategy by retailers, both online and offline, to induce customers to continue finding its way back, not to mention, buy some more.
I'm a self-confessed raw food fanatic. But eating "raw" on a regular basis might not be realistic. So, I purchase my raw food "condensed" from natural health shops. I stumbled upon that buying them on the web is cheaper, and much more convenient, by buying them offline, since they offer deeply-discounted products.
(Meaning, if a pound of Spirulina sells $10 at Walmart, GNC,or Walgreens, you should buy the identical, or their equivalent at $5-$7 based on which online store got the better deal from the manufacturer.)
One spending budget I frequent is iHerb.com. In '09, they created their own Loyalty Program. Each buyer gets his or her own "iHerb Referral Code", any from it, the Buyer gets a slew of benefits including immediate cash discounts, added check-out discounts with respect to the amount purchased, free freight given a certain degree of purchase.
One benefit that got unnoticed by regular buyers will be the benefit of getting sales commissions across a certain number of levels once they give or promote their iHerb codes.
It ranged from your most of 4% to some low of 1% within the lifetime of the client.
The ordinary member shrugged the lowly commissions. Saying "Ooh shucks... 4%? 1%?... forget it!"
Nevertheless the entrepreneurial segment, including the 5% "usual suspects" failed to.
Two years later, when iHerb began publishing their top 20 "earners", the frenzy to advertise their own iHerb codes, in the ranks of the unsophisticated marketers, began.
That's the first Bad.
An excessive amount of competition. And when there's competition from amongst first-time marketers, some unhealthy tactics came out.
Exactly like it.
Once the company promoted a "products review" contest with really hefty prizes (say, $10,000 for that to begin with, and $100 to the 100th place), some "No-bombing" surfaced.
It is because the product review is judged by the variety of "No" and "Yes" votes. The greater Yes votes, the harder chances that product reviewer will win. As well as the more No votes? You get the drift.
The practice got so bad that the Company had not been in a position to ignore the complaints about it anymore. Their solution? Dispose off the "No" button, and just leave the "Yes" button!
Touche! That was the First Good.
The next Bad.
These products review portion of the company site started to seem like a circus as the majority of the reviews that came out lately gave more prominence with their iHerb referral codes compared to the actual review of the product!
It's so laughable when you read such blurbs as 'Use this to get $10-Off Your First Purchase'! -- inside the Headline Title of the Product Review!
The business itself noticed this ugly development. They delivered a circulate that reviews containing an iHerb referral code around the content of the product review "shall be removed" with a certain date.
