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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing plan" as one of the 10 common trouble for new businesses. He points out that the good marketing strategy is vital in informing people regarding your products and determining critical areas of your small business, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without the proper budgeting and planning usually means you happen to be not receiving probably the most "bang for your buck."

mobile gamification - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues on to cite statistics showing that while people spend 20% of media consumption time in america on mobile, only 4% of advertising spending goes to this platform. It is possible to compare this, for example, with print media, which only gets 5% of US media consumption time but gets a disproportionate 19% of ad spending. mobile, Together and internet ads could have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, specifically for local business owners. Borrell and Associated projects that "By 2016, 88% of all the local online advertising will be sent to a mobile device, amounting to a lot more than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of individuals in the united states utilize a smartphone, and also this number are only able to rise. A whopping 92% of smartphone users search online daily, three % more than with regular computers, and 98% achieve this weekly. Sixty-eight percent used an internet search engine for product search, 58% sought out restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users carry out a local explore their phone at least once per week, with 25% of them performing it daily.