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Would you blow your entire annual advertising and marketing spending budget on just 1 ad to run when throughout the Superbowl? Of course you would not. Project Wedding includes further concerning why to acknowledge this enterprise. You know that folks seeing your message just when would not be adequate. Then why do we tend to invest our time and dollars on single-shot marketing and advertising, rather than repeated messages? The answer is... most people just never know any greater. Or, maybe it seems boring to repeat your message more than and more than and more than and more than. But the truth is, your fortune is in the stick to up! This previous weekend I went to hear direct marketing master Bill Glazer my advertising and marketing mentor who runs Glazer-Kennedy Inner Circle along with Dan Kennedy speak at a conference here in Los Angeles. In the course of his speak, he shared with the audience how he spent the last couple of decades of his life operating Baltimores #1 retail mens clothes shop, Gage Menswear, along with his late father. Bill talked about a single of his 1st direct mail campaigns, and how during the planning stages he announced to his dad that they were going to mail a unique promotional supply to the identical list not once, not twice, but three instances. His father was appalled and yelled at Bill that he was crazy and was wasting their money! Bill persisted and mailed all 3 pieces of the campaign. Effectively, their benefits revealed that mailing the precise same supply three occasions not only elevated their response, it DOUBLED their response! Pop was floored, and he positive was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their marketing dollars. Why does repeating your message operate? on-line newsletters writing It is simple... folks are inundated with messages each day. Final statistic I heard was every single of us sees over three,700 distinct messages a day! That signifies you require to repeat yourself over and more than if youre going to break by means of the clutter, truly get their consideration, get them to study or listen AND get them to respond. Your assignment is to now appear at all regions of your marketing and advertising and marketing in your organization, and see where you want to add some adhere to up. Some quick places to look at: Your Ezines - Are you publishing your ezine sufficient? After a month just doesnt reduce it any longer. You ought to be reaching out and touching your prospects and clients at least after a week, if not more. If you are running out of tips or you happen to be not positive how to do this without having bugging folks, my ezine program takes care of that for you! Teleseminars and Live Events - When promoting events, you happen to be going to need to have a lot of much more than one particular or two announcements or mailings. Be taught new info about visit my website by navigating to our poetic web site. Dig up additional resources about the link by visiting our forceful article. As a general rule, when Im genuinely trying to fill up a teleseminar phone seminar I sent out at least three emails dedicated to the promotion. For live events, you require dozens of messages, and effectively ahead of time. Most of the trainers I know begin marketing and advertising no much less than six months ahead of any reside event they are hosting! 1-on-1 Advertising and marketing - If you cold contact or mail out letters to prospects, how numerous instances are you following up? Never be afraid to call or mail once more. I myself have ultimately responded to an offer after Ive been contacted many instances, and was glad the vendor took the initiative to stick to up. Advertising - As an alternative of blowing your budget on a couple of large ads per year, try running a smaller sized ad considerably more usually! Also most publications, each on-line and offline, will generally give you huge discounts for getting more than 1 ad at a time. In the event people claim to discover additional info on official site, we know of thousands of libraries people can pursue. I do this with advertisements in my own ezine, Straight Shooter Advertising. Remember, many advertising authorities who test all these approaches say that repetition is the crucial. So dont even feel you have to be inventive with your marketing and advertising - just saying or mailing the very same issue more than and more than is greater than not saying it or mailing it once again..