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Tips for Real Estate Marketing Newsletters


lee honish - What is happening on your real estate beat? Do you make a note of it? Great! It's another excellent idea for your newsletter.

leehonish - A genuine estate marketing newsletter is a chance for you to be in regular experience of past and current clients, and introduce yourself to future clients. But also for your newsletters to become a valuable marketing tool, they have to serve a purpose for the readership. Let's look at some methods for your newsletter.

Supporting your marketing strategy

leehonish - Real estate marketing specialists recommend that you have a clear technique for your newsletter marketing campaign before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters are a tangible item that can impress readers with their physical presence. They could be shared with others, left in waiting rooms, and given out at client meetings. They also are expensive to produce.
Email newsletters are less costly and less formal. Lots of people disregard email newsletters that are poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients but you should consider what clients will best be served with this particular format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content that's engaging to your readership. But when writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - write about what interests your clients. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - are the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that could be of interest to your prospects. Be sure to include a link from the listings back to your internet site.
Tips - offer some assistance tips like simple projects that may boost curb appeal, keep the drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action ought to be included to invite readers to contact you for some reason being a free home value consultation, comment on your newsletter, or to watch a video in your website.

Effective value

This newsletter comes from you but it isn't about you. It should be:

Informative, something your potential customers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, as if you were speaking directly to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!