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Tips for Real Estate Marketing Newsletters


lee honish - What's happening on your real estate beat? Do you make a note of it? Great! It's another excellent idea for your newsletter.

honish - A genuine estate marketing newsletter is an opportunity for you to be in regular contact with past and current clients, and introduce yourself to future clients. But for your newsletters to be a valuable marketing tool, they have to serve a purpose for your readership. Let's look at some methods for your newsletter.

Supporting your marketing campaign

honish - Real estate marketing specialists advise that you have a clear strategy for your newsletter advertising campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters really are a tangible item that may impress readers with their physical presence. They may be shared with others, left in waiting rooms, and offered at client meetings. They are also expensive to produce.
Email newsletters are less costly and less formal. Many individuals disregard email newsletters which are poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however you should consider what clients will best be served with this particular format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content that is engaging to your readership. But when writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - come up with what interests your customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - range from the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that might be of interest to your prospects. Make sure to include a link from the listings back to your internet site.
Tips - offer outside assistance tips like simple projects that may boost curb appeal, maintain the drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action needs to be included to invite readers to get hold of you for some reason just like a free home value consultation, comment on your newsletter, or to watch a video on your own website.

Effective value

This newsletter originates from you but it isn't in regards to you. It should be:

Informative, something your readers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as if you were speaking straight to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!