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iHerb Rewards - How to Turn Bad Into Good When Too Much Competition Among Participants Gets hotter
iherb coupon code - iHerb Rewards is iHerb.com's equal of a Loyalty Program. A Loyalty Program is s strategy by retailers, both online and offline, to induce customers to carry on finding its way back, not to mention, buy even more.
I'm a self-confessed raw food fanatic. But eating "raw" all the time is probably not realistic. So, I buy my raw food "condensed" from natural health shops. I came across that purchasing them on the web is cheaper, plus more convenient, by buying them offline, since they offer deeply-discounted products.
(Meaning, if your pound of Spirulina sells $10 at Walmart, GNC,or Walgreens, you can purchase exactly the same, or their equivalent at $5-$7 based on which online shop got the better deal in the manufacturer.)
One the shops I frequent is iHerb.com. In '09, they created their very own Loyalty Program. Each buyer gets his or her own "iHerb Referral Code", any by it, the purchaser receives a slew of advantages including instant cash discounts, added check-out discounts depending on the amount purchased, free delivery given a certain level of purchase.
One benefit that got unnoticed by regular buyers is the good thing about getting commissions across a specific number of levels once they give or promote their iHerb codes.
It ranged from a most of 4% with a low of 1% over the life of the consumer.
The ordinary member shrugged the lowly commissions. Saying "Ooh shucks... 4%? 1%?... no way!"
Nevertheless the entrepreneurial segment, comprising of the 5% "usual suspects" didn't.
Two years later, when iHerb began publishing their top 20 "earners", the frenzy to market their very own iHerb codes, from the ranks of the unsophisticated marketers, began.
This is the first Bad.
Too much competition. And when there's competition from amongst first-time marketers, some unhealthy tactics arrived on the scene.
Exactly like it.
Once the company promoted a "products review" contest with really hefty prizes (say, $10,000 for your to begin with, and $100 for the 100th place), some "No-bombing" surfaced.
The reason being the merchandise review is judged by the quantity of "No" and "Yes" votes. The greater Yes votes, the harder chances that product reviewer will win. As well as the more No votes? You get the idea.
The practice got so bad how the Company wasn't in a position to disregard the complaints about this anymore. Their solution? Throw out the "No" button, and just leave the "Yes" button!
Touche! That was the First Good.
The Second Bad.
These products review portion of the company site started to look like a circus as the majority of the reviews that arrived on the scene lately gave more prominence for their iHerb referral codes compared to the actual report on the merchandise!
It is so laughable discussion such blurbs as 'Use this to acquire $10-Off The first Purchase'! -- in the Headline Title from the Product Review!
The Company itself noticed this ugly development. They sent out a circulate that reviews containing an iHerb referral code around the content from the product review "shall be removed" by way of a certain date.
