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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing plan" as among the 10 common trouble for new businesses. He highlights that the good online marketing strategy is essential in informing people about your products and determining critical regions of your business, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right planning and budgeting usually means you might be not getting the most "bang for your buck."

gamification - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues to cite statistics showing that although people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending goes toward this platform. You can compare this, for example, with print media, which only gets 5% individuals media consumption time but gets a disproportionate 19% of ad spending. Together, mobile and internet ads might have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, particularly for local business owners. Borrell and Associated projects that "By 2016, 88% of all the local internet advertising will be delivered to a mobile phone, amounting to more than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of individuals in the US make use of a smartphone, and also this number can only go up. A whopping 92% of smartphone users use the internet daily, three per cent greater than with regular computers, and 98% do so weekly. Sixty-eight percent used a search engine for product search, 58% sought out restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users carry out a local search on their phone at least one time per week, with 25% of those carrying it out daily.