Hilda58
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iHerb Rewards - How to Turn Bad Into Good When Too Much Competition Among Participants Warms up
iherb coupon code - iHerb Rewards is iHerb.com's same as a Loyalty Program. A Loyalty Program is s strategy by retailers, both online and offline, to induce people to carry on finding its way back, not to mention, buy more.
I'm a self-confessed raw food fanatic. But eating "raw" all the time may not be realistic. So, I order my raw food "condensed" from natural health shops. I stumbled upon that buying them on the web is cheaper, plus more convenient, by purchasing them offline, since they offer deeply-discounted products.
(Meaning, in case a pound of Spirulina sells $10 at Walmart, GNC,or Walgreens, you should buy the same, or their equivalent at $5-$7 according to which online shop got the better deal from your manufacturer.)
One the shops I frequent is iHerb.com. In 2009, they created their very own Loyalty Program. Each buyer gets his own "iHerb Referral Code", any by it, the purchaser turns into a slew of advantages ranging from instant cash discounts, added check-out discounts depending on the amount purchased, free freight given a certain amount of purchase.
Just one benefit that got unnoticed by regular buyers may be the advantage of getting sales commissions across a certain number of levels once they give or promote their iHerb codes.
It ranged from your most of 4% to some low of 1% within the life of the customer.
The normal member shrugged the lowly commissions. Saying "Ooh shucks... 4%? 1%?... no way!"
But the entrepreneurial segment, including the 5% "usual suspects" failed to.
Two years later, when iHerb began publishing their top 20 "earners", the rush to advertise their very own iHerb codes, from the ranks from the unsophisticated marketers, began.
This is the first Bad.
An excessive amount of competition. And when there's competition from amongst first-time marketers, some unhealthy tactics came out.
Exactly like it.
When the company promoted a "products review" contest with really hefty prizes (say, $10,000 for your first place, and $100 to the 100th place), some "No-bombing" surfaced.
This is because the item review is judged by the quantity of "No" and "Yes" votes. The harder Yes votes, the greater chances that product reviewer will win. And the more No votes? You get the idea.
The practice got so bad that the Company was not able to disregard the complaints regarding it anymore. Their solution? Dispose off the "No" button, and just leave the "Yes" button!
Touche! That was the First Good.
The Second Bad.
The products review portion of the company site begun to appear like a circus because the majority of the reviews that arrived on the scene lately gave more prominence for their iHerb referral codes compared to the actual overview of the product!
It's very laughable while you're reading such blurbs as 'Use this to get $10-Off A Purchase'! -- inside the Headline Title with the Product Review!
The Company itself noticed this ugly development. They sent a circulate that all reviews containing an iHerb referral code any place in the content with the product review "shall be removed" with a certain date.
