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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer based on how Stuff Works, cites "poor online marketing strategy" as among the 10 common problems for new businesses. He points out that the good online marketing strategy is essential in informing people regarding your products and determining critical areas of your small business, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right budgeting and planning usually means you happen to be failing to get probably the most "bang for your buck."

mobile gamification - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues on to cite statistics showing that while people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending goes to this platform. It is possible to compare this, for example, with print media, which only gets 5% people media consumption time but receives a disproportionate 19% of ad spending. mobile, internet and Together ads might have at the very least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, especially for local business owners. Borrell and Associated projects that "By 2016, 88% of all the local internet advertising will be sent to a mobile phone, amounting to greater than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of individuals in the US make use of a smartphone, and this number could only rise. A whopping 92% of smartphone users go online daily, three percent higher than with regular computers, and 98% do so weekly. Sixty-eight percent used the search engines for product search, 58% searched for restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users conduct a local search on their phone at least one time per week, with 25% of these carrying it out daily.