Kylie534Thomas525

De BISAWiki

Tips for Real Estate Marketing Newsletters


leehonish - What is happening on your real estate beat? Have you make a note of it? Great! It's work well . idea for your newsletter.

lee honish - A real estate marketing newsletter is an opportunity for you to be in regular contact with past and current clients, and introduce you to ultimately future clients. But for your newsletters to become valuable marketing tool, they must serve a purpose for your readership. Let's look at some methods for your newsletter.

Supporting your marketing campaign

lee honish - Real estate marketing specialists suggest that you have a clear technique of your newsletter marketing strategy before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters certainly are a tangible item that will impress readers making use of their physical presence. They may be shared with others, left in waiting rooms, and offered at client meetings. They also are expensive to produce.
Email newsletters are less expensive and less formal. Many individuals disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients but you should consider what clients will best be served with this particular format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content which is engaging to your readership. However when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - write about what interests your customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - are the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - add a few listings that could be of interest to your prospects. Be sure to include a link with the listings back to your internet site.
Tips - offer outside assistance tips like simple projects that can boost curb appeal, maintain the drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action should be included to invite readers to make contact with you for some reason being a free home value consultation, comment on your newsletter, or watch a video on your website.

Effective value

This newsletter comes from you but it isn't about yourself. It should be:

Informative, something your potential customers will look forward to reading with each and every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, as you were speaking straight to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!