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Tips for Real Estate Marketing Newsletters


lee honish - What's happening on your real estate beat? Did you make a note of it? Great! It's work well . idea for your newsletter.

leehonish - A real estate marketing newsletter is an opportunity for you to be in regular contact with past and current clients, and introduce yourself to future clients. But for your newsletters to become a valuable marketing tool, they must serve a purpose to your readership. Let's look at some techniques for your newsletter.

Supporting your marketing campaign

lee honish - Real estate marketing specialists recommend that you have a clear technique for your newsletter advertising campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters are a tangible item that will impress readers making use of their physical presence. They could be shared with others, left in waiting rooms, and given out at client meetings. They are also expensive to produce.
Email newsletters are less expensive and less formal. Many individuals disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content that is engaging to your readership. However when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - write about what interests your clients. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - include the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - include a few listings that might be of interest to your prospects. Make sure to include a link from the listings back to your internet site.
Tips - offer some help tips like simple projects that may boost curb appeal, maintain the drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action should be included to invite readers to contact you for some reason just like a free home value consultation, touch upon your newsletter, or watch a video on your website.

Effective value

This newsletter originates from you but it isn't about you. It should be:

Informative, something your potential customers will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, just like you were speaking right to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!