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Tips for Real Estate Marketing Newsletters


honish - What is happening on your real estate beat? Did you make a note of it? Great! It's another excellent idea for your newsletter.

lee honish - A real estate marketing newsletter is a chance for you to be in regular contact with past and current clients, and introduce you to ultimately future clients. But also for your newsletters to become a valuable marketing tool, they need to serve a purpose for your readership. Let's look at some methods for your newsletter.

Supporting your advertising campaign

lee honish - Real estate marketing specialists recommend that you have a clear strategy for your newsletter marketing campaign before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters are a tangible item that can impress readers with their physical presence. They could be shared with others, left in waiting rooms, and provided at client meetings. They're also expensive to produce.
Email newsletters are less costly and less formal. Many people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients but you should consider what clients will best be served using this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content which is engaging to your readership. But when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - come up with what interests your clients. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - are the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - add a few listings that would be of interest to your prospects. Make sure to include a link with the listings back to your internet site.
Tips - offer some help tips like simple projects that will boost curb appeal, keep your drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action needs to be included to invite readers to contact you for some reason being a free home value consultation, comment on your newsletter, in order to watch a video in your website.

Effective value

This newsletter originates from you but it isn't about you. It should be:

Informative, something your readers will look forward to reading with each and every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, just like you were speaking straight to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!