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Public Relations - The way to Organize a PR Event

Kazakhstan - A PR event can be great for generating free media coverage for your client, but it needs to be properly organized or disaster may ensue. In this post I have set out some pointers for ensuring that your PR event achieves every one of the goals set for it.

Organizing an effective PR event isn't an complicated matter -- you need to simply follow a few guidelines to guarantee that things are arranged as smoothly and effectively as possible by taking the steps described below...

1. Decide on the type of event

The sort of event which suits your customer will be determined by a number of variables such as his budget, the required outcome and whether he really wants to focus on swift or long-term success. Having discussed these factors with the person you are working for, you can suggest an event which seems most suitable to his needs. The last decision, of course, rests using the client.

2. Set the right date

Whatever type of event your client decides on, make it clear that all events remember to put together. Ideally, you should set a date no less than six months hence for your event, and preferably more. The more time you have to promote the big event, the more successful chances are it will be. This isn't to express that planning a meeting to take place in about six weeks time is impossible, as it isn't, but it will require considerable effort to ensure that everything is arranged properly in that short space of time.

3. Create a list of all that needs arranging

Different events require different arrangements. In case your client wants to sponsor a sporting event then discussions will have to be entered into with the individual or team under consideration. If he desires to launch an open competition then decisions for the type of competition, the actual way it will be promoted and also the prizes involved will have to be made. Whatever the type of event you are asked to operate on, make a list of each and every single thing which needs arranging, from organizing a suitable venue to obtaining any licenses which might be necessary (for example, a performance license or perhaps a license to run a lottery).

4. Start promoting the big event

Public relations - When you know exactly what you must do to get a successful event organized, you can begin promoting it. Probably the most cost-effective way to do this is by sending pr announcements to as many as possible local (or national when the event demands this) newspapers, broadcasters and other relevant organizations. Of course, in addition to using press announcements, other promotional methods may be employed if the budget allows. Advertising, direct mailshots as well as internet promotion can all be used to good effect for many events.

5. Make use of your list to set things up

Now that you have started making use of by promoting the event, begin working through your list and setting some misconception. Hire the venue, send invitations and do whatever else you have decided you need to do to make the event a success.

6. Make an effort to get ongoing publicity

Once everything is in place and the event is sorted out, aim to get even more publicity by contacting the feature editors of newspapers, magazines and tv shows and inviting these phones cover the event. When the event is something that will be of interest to their readers or viewers, you will get coverage before, during and after the event -- thus turning why not a 'one-day' PR event into a publicity campaign which spans weeks.

Public relations - If you follow these simple guidelines, your PR event ought to be a resounding success and generate plenty of valuable publicity and goodwill for your client.