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If your business has any online components (like a website), then SEO is vital to the ongoing success of your business. You might have the most expensive website inside your industry, but without web traffic (visitors) to that particular website, it's essentially useless. It is not just traffic that you need, but targeted traffic. A good quality SEO service can provide relevant, consistent web traffic to your website(s). This informative guide will allow you, as a non-expert, to distinguish between negative and positive SEO providers. There are lots of both kinds, this informative guide should enable you to find the high quality ones.
SEO needs to be implemented in a manner that is effective in achieving your SEO goals and providing that important meaningful presence on the World Wide Web.
Quality SEO is an important investment with regards to developing successful expansion and growth strategies.
Ineffective SEO implementation, renders your SEO efforts wholly ineffective along with a waste of the money.
6 what exactly you need to know and understand prior to hiring an SEO provider:
1) Hiring an SEO provider should be seen as an investment in your business. You shouldn't view it as a business expense, but rather a business strategy and an effective way of giving you better business presence within your business sector. Do not begin your search using the intention of "buying some SEO". Hiring an SEO provider should be viewed rather as employing an employee that understands and likes you your business and it is online objectives.
2) The first page of Google (or any internet search engine) is everything. Few people ever go to the second page from the search results anymore. Bing is so good at being a search engine that individuals blindly trust Google's capability to deliver the best results around the first page. Think about how often you click through to the second page. This means that if your clients are not on the first page, it's almost as good as nowhere. The top positions on-page one get the most clicks, which decrease as you progress downwards around the page.
3) The 'big' keywords aren't everything. It is best to be on the first page for a few smaller keywords, than try to rank for bigger keywords and not be on the first page at all. For example, an accountancy business in Preston might not rank for that highly competitive keyword 'accountant' (unless there is a lot of SEO budget and time to wait for rankings); however the same business could conceivably gain a high position for the keyword 'chartered accountant Preston'. A great SEO provider should investigate the keywords that the business could realistically rank on-page one for and also keywords that have enough search volume to be worthwhile for the business to try ranking for.
4) SEO is all about beating your competition. There is no guarantee from the search engines to state you will be on the first page of Google should you choose certain things. Put simply, SEO works such as this:
The search engines get their conventions; websites that conform by giving the search engines what they need, will find themselves achieving better search engine rankings. The only thing standing between your top spots within the search rankings is the competition. Not your actual business competitors, but your online competitors. Those sites that actually have the top spots in the search engines for your desired keywords are the online competition, and you need to beat them from those top spots. Some keywords will be easy to rank for, others could be more difficult. It is only your online competition that dictates which will be the case for everybody keyword. A good SEO provider will investigate the competition for every of your keywords. Then, following the most effective keywords for your business sector have been identified they should be implemented in accordance with point number 3 above.
5) On-page and Off-page SEO.
Search engine optimisation is a complex and ever-evolving science, but in order to intelligently interview a potential SEO provider you need to understand that there are two main kinds of SEO.
On-page SEO relates to the factors in your website that affect your SEO (keywords, usability, page headings, outbound links, internal links, etc.).
Off-page SEO would be the factors that report directly to matters beyond your website affecting the SEO of the website, such as back links, citations, social sharing, etc.
SEO providers can work on your off-page SEO fairly easily, but when you are not prepared to change on-page SEO, based on their recommendations, you cannot blame them for lack of results. A good SEO provider will take a look at website and report on their behavior about your on-page SEO, and how it can be improved. You should have your web designer result in the adjustments.(Remember he's the expert in this field)
6) An increase in search engine ranking is not necessarily an increase in leads and sales. All your SEO provider can do is get your website, videos, Google Places, articles, blog posts, etc. further in the search engine results. They can't guarantee an increase in sales or leads, because that factor is determined by your own sales funnel. It's not the SEO provider's job to make sure that the extra web traffic you receive will become more leads or sales. Your site needs to convert those visitors with good marketing, that is an issue for your marketing consultant to deal with.
The key differences between 'good' and 'bad' SEO providers:
Good SEO Providers Good SEO providers know and understand the points mentioned above. You can judge this by their solutions to the questions provided later in my next article. Good SEO providers want to build a solid foundation and a proper SEO arrange for your business, with extensive initial keyword and market (competitor) research. They will insist upon it, whether or not the prospective client does not see the need. Sometimes a good SEO provider will not work with a client that does not want the important groundwork to become done, because they know that without it they will not be prone to provide the client with the results they want. A great SEO provider may wish to provide their client with results his or her first priority. Normally a client will say "but I've already done the market and keyword research myself". Many potential clients sit down for five or Ten minutes to write out all of the keywords they think are relevant to their business, and then think that they've now done all of the keyword research that is required. Real keyword research is a lengthy, investigative process.
Good SEO providers use responsible SEO methods, for example paying more attention to on-page SEO, securing quality back links, improving citations, aiding social sharing, ensuring a good user experience, etc.
Bad SEO Providers Bad SEO providers will want to take their clients' money his or her first priority. They're not going to conduct proper keyword and market research, but will say, for instance, "what are your three keywords and your URL that you would like to rank for". If this happens (as it often does) you can be certain they are simply plugging your site into software to obtain irrelevant back links all over the internet, using spam blog comments, link farms along with other means. In many cases this approach is ineffective because the URL, or domain, might not match the client's desired keywords. This can also damage the reputation and, ironically, the long-term SEO and credibility from the website. Bad SEO providers use bad quality SEO methods (Sometimes known as Black-hat methods), Utilising these techniques can have an extremely detrimental impact on how your web site is perceived by search engines. This in turn may result in your website being (Sand boxed). Needless to say this is extremely undesirable, as damage such as this is extremely hard to reverse.
Ensure you get the specialist SEO who knows how best to highlight the attributes of your company and can draw attention to your product or service and your services in a way that really makes your business stand-out on the worldwide web.
