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Tips for Real Estate Marketing Newsletters


lee honish - What are you doing on your real estate beat? Did you make a note of it? Great! It's another really good idea for your newsletter.

honish - An actual estate marketing newsletter is an opportunity for you to be in regular contact with past and current clients, and introduce yourself to future clients. But also for your newsletters to be a valuable marketing tool, they need to serve a purpose for your readership. Let's look at some methods for your newsletter.

Supporting your marketing campaign

honish - Real estate marketing specialists advise that you have a clear technique of your newsletter advertising campaign before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters are a tangible item that may impress readers making use of their physical presence. They may be shared with others, left in waiting rooms, and provided at client meetings. They are also expensive to produce.
Email newsletters are less expensive and less formal. Many individuals disregard email newsletters which are poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients however you should consider what clients will best be served with this particular format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content that is engaging to your readership. However, if writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - come up with what interests your clients. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - range from the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - include a few listings that might be of interest to your prospects. Be sure to include a link of the listings back to your site.
Tips - offer some assistance tips like simple projects that can boost curb appeal, keep your drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action ought to be included to invite readers to make contact with you for some reason just like a free home value consultation, touch upon your newsletter, or to watch a video in your website.

Effective value

This newsletter comes from you but it isn't about you. It should be:

Informative, something the future prospect will look forward to reading with each and every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, as you were speaking straight to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!