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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for the way Stuff Works, cites "poor online marketing strategy" among the 10 common difficulties for new businesses. He points out that the good marketing plan is vital in informing people about your products and determining critical regions of your small business, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right planning and budgeting usually means you might be not receiving by far the most "bang for your buck."

gamification in marketing - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He goes on to cite statistics showing that although people spend 20% of media consumption time in america on mobile, only 4% of advertising spending goes to this platform. You can compare this, as an example, with print media, which only gets 5% individuals media consumption time but gets a disproportionate 19% of ad spending. internet, Together and mobile ads may have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, particularly for local businesses. Borrell and Associated projects that "By 2016, 88% of all local internet advertising could be delivered to a mobile phone, amounting to more than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of people in the US utilize a smartphone, and this number are only able to go up. A whopping 92% of smartphone users go online daily, three percent more than with regular computers, and 98% do so weekly. Sixty-eight percent used an internet search engine for product search, 58% sought out restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users carry out a local explore their phone one or more times per week, with 25% of these carrying it out daily.