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iHerb Rewards - How to Turn Bad Into Good When Too Much Competition Among Participants Gets hotter
iherb coupon code - iHerb Rewards is iHerb.com's equal of a Loyalty Program. A Loyalty Program is s strategy by retailers, both offline and online, to induce customers to carry on returning, not to mention, buy some more.
I'm a self-confessed raw food fanatic. But eating "raw" constantly might not be realistic. So, I purchase my raw food "condensed" from natural health shops. I came across that buying them online is cheaper, and more convenient, by buying them offline, simply because they offer deeply-discounted products.
(Meaning, if your pound of Spirulina sells $10 at Walmart, GNC,or Walgreens, you can purchase the identical, or their equivalent at $5-$7 based on which online shop got the greater deal from the manufacturer.)
One spending budget I frequent is iHerb.com. In '09, they created their particular Loyalty Program. Each buyer gets his or her own "iHerb Referral Code", any from it, the customer receives a slew of benefits ranging from immediate cash discounts, added check-out discounts depending on the amount purchased, free freight given a particular level of purchase.
Just one benefit that got unnoticed by regular buyers will be the benefit of getting sales commissions across a particular quantity of levels after they give or promote their iHerb codes.
It ranged from the a lot of 4% with a low of 1% on the lifetime of the customer.
The normal member shrugged the lowly commissions. Saying "Ooh shucks... 4%? 1%?... forget it!"
But the entrepreneurial segment, comprising of the 5% "usual suspects" did not.
2 yrs later, when iHerb began publishing their top 20 "earners", the rush to market their own iHerb codes, in the ranks from the unsophisticated marketers, began.
This is the first Bad.
A lot of competition. When there's competition from amongst first-time marketers, some unhealthy tactics arrived on the scene.
Such as this one.
If the company promoted a "products review" contest with really hefty prizes (say, $10,000 for your to begin with, and $100 towards the 100th place), some "No-bombing" surfaced.
This is because the merchandise review is judged through the variety of "No" and "Yes" votes. The more Yes votes, the more chances that product reviewer will win. As well as the more No votes? You get the idea.
The practice got so bad the Company had not been able to overlook the complaints about it anymore. Their solution? Get rid of the "No" button, and simply leave the "Yes" button!
Touche! Which was the initial Good.
The 2nd Bad.
The merchandise review portion of the company site began to look like a circus as the majority of the reviews that became available lately gave more prominence with their iHerb referral codes compared to the actual overview of the product!
It's very laughable discussion such blurbs as 'Use this to obtain $10-Off A Purchase'! -- in the Headline Title of the Product Review!
The business itself noticed this ugly development. They sent a circulate that most reviews containing an iHerb referral code anywhere in this content with the product review "shall be removed" with a certain date.
