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Tips for Real Estate Marketing Newsletters


leehonish - What are you doing on your real estate beat? Have you make a note of it? Great! It's another really good idea for your newsletter.

honish - A genuine estate marketing newsletter is a chance for you to be in regular contact with past and current clients, and introduce yourself to future clients. However for your newsletters to become a valuable marketing tool, they must serve a purpose for the readership. Let's look at some methods for your newsletter.

Supporting your marketing campaign

lee honish - Real estate marketing specialists advise that you have a clear strategy for your newsletter marketing campaign before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters certainly are a tangible item that will impress readers using their physical presence. They can be shared with others, left in waiting rooms, and given out at client meetings. They are also expensive to produce.
Email newsletters are less expensive and less formal. Lots of people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however you should consider what clients will best be served with this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content that is engaging to your readership. But when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - write about what interests your customers. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - range from the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - include a few listings that might be of interest to your prospects. Make sure to include a link of the listings back to your internet site.
Tips - offer some help tips like simple projects that may boost curb appeal, maintain the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action needs to be included to invite readers to get hold of you for some reason being a free home value consultation, comment on your newsletter, in order to watch a video on your website.

Effective value

This newsletter is from you but it isn't about you. It should be:

Informative, something your potential customers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as you were speaking directly to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!