Shasta744Drucilla914

De BISAWiki

Tips for Real Estate Marketing Newsletters


lee honish - What is happening on your real estate beat? Have you make a note of it? Great! It's another really good idea for your newsletter.

lee honish - A genuine estate marketing newsletter is an opportunity for you to be in regular contact with past and current clients, and introduce yourself to future clients. But for your newsletters to become a valuable marketing tool, they must serve a purpose to your readership. Let's look at some techniques for your newsletter.

Supporting your marketing strategy

leehonish - Real estate marketing specialists recommend that you have a clear strategy for your newsletter advertising campaign before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters are a tangible item that will impress readers making use of their physical presence. They can be shared with others, left in waiting rooms, and provided at client meetings. They're also expensive to produce.
Email newsletters are less expensive and less formal. Many people disregard email newsletters that are poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this particular format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content that's engaging to your readership. But when writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - write about what interests your customers. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - are the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - add a few listings that would be of interest to your prospects. Be sure to include a link with the listings back to your site.
Tips - offer outside assistance tips like simple projects that may boost curb appeal, keep your drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action needs to be included to invite readers to make contact with you for some reason just like a free home value consultation, touch upon your newsletter, or watch a video on your own website.

Effective value

This newsletter is from you but it isn't about yourself. It should be:

Informative, something your readers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, as if you were speaking straight to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!