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Tips for Real Estate Marketing Newsletters


lee honish - What's happening on your real estate beat? Did you make a note of it? Great! It's another excellent idea for your newsletter.

honish - A genuine estate marketing newsletter is an opportunity for you to be in regular connection with past and current clients, and introduce yourself to future clients. But for your newsletters to be a valuable marketing tool, they must serve a purpose for the readership. Let's look at some techniques for your newsletter.

Supporting your marketing strategy

honish - Real estate marketing specialists suggest that you have a clear technique for your newsletter advertising campaign before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters really are a tangible item that may impress readers using their physical presence. They could be shared with others, left in waiting rooms, and given out at client meetings. They are also expensive to produce.
Email newsletters are less expensive and less formal. Many people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however you should consider what clients will best be served using this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content that is engaging to your readership. However, if writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - come up with what interests customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - range from the latest data on interest trends, home values, neighborhood statistics.
Listing posts - add a few listings that could be of interest to your prospects. Make sure you include a link of the listings back to your internet site.
Tips - offer some assistance tips like simple projects that will boost curb appeal, maintain the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action should be included to invite readers to make contact with you for some reason just like a free home value consultation, touch upon your newsletter, in order to watch a video in your website.

Effective value

This newsletter originates from you but it isn't in regards to you. It should be:

Informative, something the future prospect will look forward to reading with each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as if you were speaking right to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!