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Tips for Real Estate Marketing Newsletters


leehonish - What are you doing on your real estate beat? Do you make a note of it? Great! It's another excellent idea for your newsletter.

leehonish - A genuine estate marketing newsletter is a chance for you to be in regular connection with past and current clients, and introduce yourself to future clients. But also for your newsletters to become valuable marketing tool, they have to serve a purpose for the readership. Let's look at some techniques for your newsletter.

Supporting your marketing campaign

honish - Real estate marketing specialists suggest that you have a clear technique of your newsletter marketing strategy before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters really are a tangible item that can impress readers making use of their physical presence. They can be shared with others, left in waiting rooms, and given out at client meetings. They are also expensive to produce.
Email newsletters are less costly and less formal. Many people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients however you should consider what clients will best be served using this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content that is engaging to your readership. However, if writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - write about what interests your clients. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - include the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - include a few listings that could be of interest to your prospects. Be sure to include a link from the listings back to your website.
Tips - offer some help tips like simple projects that may boost curb appeal, keep the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action should be included to invite readers to contact you for some reason just like a free home value consultation, comment on your newsletter, in order to watch a video in your website.

Effective value

This newsletter comes from you but it isn't in regards to you. It should be:

Informative, something your potential customers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, as if you were speaking right to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!